（注：1. 建议选取真实公司，可通过企业调研或二手数据搜集，梳理该公司相关案例或数据；2. 演讲内容属于创意提案，但同时要注意商业上的可行性；3.演讲内容和材料不可体现学校名称等敏感信息。）
Read the following material and prepare for your presentation according to the following requirements.
With the disappearance of demographic dividend and the enhancement of environmental awareness, China's traditional export enterprises have gradually lost their low-cost competitive advantages in the global market. A large number of export enterprises are facing the dilemma of thinner and thinner profits. According to a survey report on the current situation of foreign trade enterprises in 2019 published by Import and Export Manager, "rising costs", "weak international market demand, decreased orders" and "insufficient innovation and R& D capacity" have been the top three factors affecting the export of enterprises. Before 2017, "weak international market demand and decreased orders" ranked first. But since 2017, "rising costs" have become the biggest factor affecting exports. The appeal of cost reduction has been highly concerned by the country, and the policy of fee reduction and profit concession has been continuously introduced.
At the same time, with the strong support of the national fiscal and taxation policies, financial policies and trade facilitation policies, China's foreign trade enterprises are quietly changing themselves:
F Resolving the cost pressure through high-quality development (product, technology, and management).
F Building one's own brand.
F Optimizing the layout of international markets such as countries along the route of "One Belt And One Road".
F Accelerating the development of cross-border e-commerce and other new forms of business.
In short, the closer an enterprise is to the nature of trade, the more competitive it will be.
It has been nearly 20 years since China joined the world trade organization (WTO) in 2001.In the first 10 years, foreign trade professionals were full of vigor and vitality, and "Made in China" became popular all over the world. In the past 10 years, foreign trade people experienced a variety of ups and downs. Today, the United States government has made the trade environment worse, but new formats such as Belt and Road Initiative and cross-border e-commerce are reshaping international trade. Faced with new challenges and opportunities, how should traditional foreign trade enterprises, based oni their own characteristics, adjust strategies, get out of difficulties, and achieve trade growth?
Task and Requirements
Please make a research on an export-oriented company in a mature industry, and get to know the sales and profits of its exportation in recent years. Supposing you are in charge of the international market of this company, please make a presentation to relevant leaders on how to improve the sales and profit margin of the exportation business, and put forward some feasible countermeasures in your proposal.
Please deliver your PPT presentation according to the following requirements.
1. The presentation should be done in English and finished within 10 minutes.
2. All three members of your team must participate in the presentation section.
(Note: 1. It is suggested that you select a real company, sort out and report the relevant cases or data about the company based on a field survey or some second-hand data; 2. The presentation content is just a PROPOSAL to present your creative ideas instead of a detailed action plan. Still, the proposal must be commercially viable. 3. The presentation and PPT content should not include such sensitive information as colleges' names.)
1. Presentation: Contestants deliver presentations in English. (10 minutes)
2. Q&A: Contestants answer questions raised by judges in English. (no more than 5 minutes)